Site Summary
Drast searches exactly what your company does. This is how our AI understands your business before personalizing anything.
A good site summary covers:
What you do — your product or service in plain terms
Who you serve — your target customers and their profile
What problem you solve — the core pain you address
How you do it — your approach or method
The more precise you are here, the more relevant your personalizations will be. Don't just copy your tagline — explain your business as if you were talking to someone who's never heard of you.
Style Rules
Define the tone and style Drast should follow when rewriting your content.
This includes:
Tone — formal, casual, bold, friendly, technical…
Style — short and punchy, detailed, story-driven…
Every personalized element will respect these rules so your brand voice stays consistent across every visitor experience.
ICP (Tell us what you do section)
Describe who your ideal customer is. This is critical — don't take it lightly.
When a company visits your website, Drast identifies them.
If the visitor doesn't match your ICP, Drast will find the right person within that company for you — the one with the most relevant role — so you can reach out directly to the right contact, not just whoever happened to land on your page.
The more specific your ICP, the more accurate your leads will be.
